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4K for all. Be ahead of the curve.Ahead of the curve with the clarity of the NU7300. Like its NU7100 Flat sibling, it has 4X the resolution of Full HD. Non-4K TV content is upscaled to 4K with an immersive curve. The curve is the clear choice.A wider spectrum of realistic colorsWith PurColor&trade; enjoy millions of shades of color, fine tuned to create an incredibly vibrant picture.**Wider color gamut capable TV vs Samsung 2017 FHD TV.Just as the director intendedEnjoy stunning high dynamic range content including the latest HDR10+ content that adjust picture quality scene by scene.Incredibly fluid motionExperience smooth action on fast-moving content with Motion Rate 120.See more precise detailsEnjoy subtle details hidden in the shadows of color and darkness with precise lighting that reveals a lifelike picture.4x the claritySee what you&rsquo;ve been missing on a crisp, clear picture that&rsquo;s 4x the resolution of Full HD.&nbsp; Eliminate clutterThe Samsung Clean Cable Solution&reg; neatly manages cords for a crisp, clean look.* *Actual product may differ from image shown. Please see our product gallery.Get pulled into the actionExperience another level of immersive viewing with Auto Depth Enhancer on Curved TVs for an enhanced sense of depth.Captivate your senses with a curved screenThe natural flow of the TV's curve and surprisingly slim bezel brings a new level of sophistication to TV design.Curved Slim DesignModern and polished, the sleek curved design naturally fills the contours of your space with refined design.Spend time watching, not searchingOur Universal Guide brings your favorite content from multiple devices and apps together in one easy-to-browse menu. It recommends popular shows and can even make custom recommendations tailored just for you.One app. All set to go.Have several smart devices to manage? No problem. Simply download SmartThings App on your smart phone to control and monitor your new TV and connected devices all in one screen!Seamless setup with your smartphoneWe've made it easy to set up your TV using your compatible smartphone (Remote control set-up also available).&nbsp;&nbsp; 4 steps and you're ready to go.<ul><li>Step 1 - Turn on your TV. Your compatible smartphone and TV will connect automatically, taking you to the next step. (Requires SmartThings app and Samsung account.)</li><li>Step 2 - Your smartphone will share Wi-Fi network information with your TV.</li><li>Step 3 - If your smartphone is linked to a Samsung Account, it will automatically be shared with your TV. No separate login required.</li><li>Step 4</li><li>Coming Summer 2018: Choose the apps on your smartphone that you also want on your TV. They'll be copied into your TV's Smart Hub and you'll automatically be logged in.</li><li>Done. It's that simple.</li></ul>Seamlessly share your mobile contentSync your TV to your compatible smartphone to access and control your content on the big screen.*&nbsp;&nbsp;&nbsp; *Some features vary. Connection to the same wifi network required.Stream your favorite gamesEnjoy dynamic streaming games on the big screen without a separate set top box. The Steam Link app lets you stream all your favorite games seamlessly with amazing graphics and speed.**Images are simulated and for illustration purposes only. Membership and game purchase may be required.Simple controlThe standard remote control easily adjusts TV functions and navigates Samsung Smart TV menus.Lifestyle GallerySamsung UHD TV, from finish to function, a thoughtful design that amazes.The Samsung online advantageExclusive shopping features and offers on Samsung.com and the shop Samsung App.

Samsung 55" Curved Smart 4K UHD TV with HDR, PurColor™ and Motion Rate 120

Samsung 7 Series 55" 4K Ultra HD Curved Smart TV

Samsung 55" Curved Smart 4K UHD TV with HDR

Ahead of the curve with the clarity of the NU7300. Like its NU7100 Flat sibling, it has 4X the resolution of Full HD. Non-4K TV content is upscaled to 4K with an immersive curve. The curve is the clear choice.

With PurColor™ enjoy millions of shades of color, fine tuned to create an incredibly vibrant picture.

Enjoy stunning high dynamic range content including the latest HDR10+ content that adjust picture quality scene by scene.

Experience smooth action on fast-moving content with Motion Rate 120.

Enjoy subtle details hidden in the shadows of color and darkness with precise lighting that reveals a lifelike picture.

See what you’ve been missing on a crisp, clear picture that’s 4x the resolution of Full HD.

The Samsung Clean Cable Solution® neatly manages cords for a crisp, clean look.

Experience another level of immersive viewing with Auto Depth Enhancer on Curved TVs for an enhanced sense of depth.

Captivate Your Senses With A Curved Screen

The natural flow of the TV's curve and surprisingly slim bezel brings a new level of sophistication to TV design.

Modern and polished, the sleek curved design naturally fills the contours of your space with refined design.

A revolutionary way to find streaming content and live TV shows with a single universal guide.

Universal Guide: Our Universal Guide brings your favorite content from multiple devices and apps together in one easy-to-browse menu. It recommends popular shows and can even make custom recommendations tailored just for you.

SmartThings app: Have several smart devices to manage? No problem. Simply download SmartThings App on your smart phone to control and monitor your new TV and connected devices all in one screen!

We've made it easy to set up your TV using your compatible smartphone (Remote control set-up also available).   4 steps and you're ready to go.

We Make The Things That Bring Family Together.

When Samsung devices connect to each other, you can enjoy more control, seamless entertainment, streamlined shopping and connected moments with your loved ones.

Sync your TV to your compatible smartphone to access and control your content on the big screen.

Enjoy dynamic streaming games on the big screen without a separate set top box. The Steam Link app lets you stream all your favorite games seamlessly with amazing graphics and speed.

The standard remote control easily adjusts TV functions and navigates Samsung Smart TV menus.